Branding has become a big hit in every corner of business
arena. In fact, it has become an essential part of the money tree to reap
financial fruit from potential customer. So how does “Branding” come about? I
suppose it started out of nothing more than a company delivering quality goods
or services that gained its popularity over time and that particular company
goods and services is recognized as branded. Quality being meeting customer
expectation in some form or another such as durability, accuracy, technology
advancement, appearance, reliability, effectiveness and the list go on but it’s
the persistence standard of quality that make hungry consumer keep spending
money and gossip about it. To create a brand it take time, cost, new ideas and
risk but the reward is as lucrative as the capital invested, so much so as the
failing.